Marketing Tips

Marketing Tips,

Offers and incentives are often an excellent thanks to help replace the five hundred - 10% of your customer

base that each small to medium sized business loses each and each year. Whilst the margin of profit can sometimes be slightly smaller, offers stimulate repeat purchases from existing customers and attract a replacement set of loyal customers which within the end of the day is very beneficial

Here are 20 special offer ideas which you'll use to urge social media buzz, get your customers talking and most significantly - get some extra revenue flowing!

1) BUY ONE, GET ONE FREE

We all use these offers, mostly used for low cost products instead of services often by large companies like ASDA and Morrison’s which sell high volume at low cost. it's been shown that the ‘BOGOF’ offer works much better than ‘50% off’.

2) COMPETITIONS

Highly successful when promoting high priced products and services because the higher the motivation the more people will enter the competition. for instance tons of travel companies offer the winner a free holiday or companies like B&Q or DFS give the winner a free fitted kitchen or an upscale sofa set.

3) FREE DELIVERY

Used by companies which give a delivery service. Particularly useful for nutriment businesses or maybe large businesses like Tesco. Interestingly, this offer is becoming more and more popular on E-commerce websites like EBay and Amazon during which customers shop online and have the products delivered straight to their door.

4) GIFT VOUCHERS

Vouchers are often wont to give the recipient a money-off discount on a product or a service, or be wont to claim a free gift.

5) 10% OFF DISCOUNT

This offer is especially good when selling a product which has gone stale or the marketplace for that product is in decline or has flat lined. It’s also good to supply this counting on the demographic, for instance companies which supply student discounts because they have a tendency to possess less income , or clothes shops offering discounts because they're targeting younger buyers.

6) LOYALTY CARDS

Loyalty cards are hugely successful over the past 10 years with the rise of nutriment chains and low cost restaurants. Companies like Nando’s, Starbucks and Subway have particularly used loyalty cards to their advantage.

7) FREE WORKSHOPS

Good for businesses which give training on their products.

8) STUDENT DISCOUNTS

Student discounts are used successfully for years now and that they are particularly good for top street brands which students see as ‘in fashion’. you'll find that a lot of clothing, fast food, restaurants, social businesses like cinema companies and online stores and businesses offer student discounts of around 5% to twenty to draw in one among the very best spending demographics within the UK.

9) FREE ‘X’ IF you purchase BEFORE ‘Y’

Can be great for companies like gyms or other monthly paid membership companies. for instance gyms offers a free personal training session with every membership check in through the month of April.

10) FREE TRIALS/TRY BEFORE 

you purchase

Often used because the customer doesn’t fully trust the merchandise or know it therefore the corporate offers them an attempt period to ascertain the advantages of getting it in order that they pip out at a later date. Free trails are particularly employed by companies which sell high cost products or companies which supply software for computers and other technology, but also work alright for food and drink products – trying a free sample often results in a sale .

11) FREE ‘X’ once you BUY ‘Y’

This offer has been employed by car companies successfully for variety of years, most companies now offer a free years insurance with every car purchase. This incentive has also been employed by supermarket chains which even have a fuel side to their business. for instance , many supermarkets give discounts on fuel depending what proportion their customers spend on other items future . This offer are often an excellent thanks to get new customers or steal customers from the competition because they feel that what you're offering is more valuable to them.

12) LOYALTY POINTS

This offer is great for exciting repeat purchases. One company which is perhaps the king of this offer is Tesco. Tesco paved the way for this offer to become successful and since then retailers like Boots and other industries like airlines have introduced a points reward system.

13) RANDOM REWARDS

This incentive is great for keeping your customers happy! Most companies make the error of putting all their efforts into getting new customers but not that specialize in those they currently have that are spending immediately . Vodafone are particularly good at this, they provide their valued customers great rewards like free football match tickets or F1 days. the higher the reward the more valuable your customers will consider your products or services!!!

14) CASH BACK

Many companies now offer cash back as an incentive for patrons to buy in their business. This offer is merely really relevant to buy s and main street stores but it are often a motivator for a customer to shop with you instead of with competitors.

15) GIFT CARDS

Gift cards are often an excellent thanks to get customers within the door, they will be particularly great seasonally. for instance , one among the simplest ways to use gift cards is around Christmas when families buy one another gifts. If a customer doesn’t know what to shop for a lover they will simply place the cash on a card and provides the cardboard because the gift. It’s an excellent way for companies to retain business!!

16) PACKAGE DEALS

You can bundle a gaggle of products or services into a ‘package’ to urge people to spend quite they might otherwise. This offer is especially fashionable holiday companies who rather than offering the flights and therefore the hotel separately, include everything into a package and sometimes offer discount for patrons who roll in the hay this manner . Another example of this is able to be food outlets who sell packaged ‘meal deals’, during which customers can purchase a sandwich and obtain a drink and a bag of crisps free.

17) PROVIDE A GUARANTEE

This offer are often excellent for technology, car sale and other high priced product products/services. High priced goods have a better margin of loss for a customer if the merchandise is faulty then most have a tendency to be a touch more careful when choosing products like laptops, washing machines, tablets, cars, mobile phones etc. However if a corporation provides a a refund guarantee - for instance , ‘if the merchandise becomes faulty within the primary year, you get your money back’ - the customer is more likely to be persuaded to shop for because they know they need that safety net.

18) BETTER PAYMENT TERMS

For example ‘buy now pay, next year’. This offer was made highly successful by companies like DFS, car companies and high-end technology companies like Curry’s and PC World. This offer allows customers to get a product and either pay the complete amount a year or two later (with some added interest) or pay a hard and fast monthly amount. It works alright when customers can’t pay the immediate amount. For business-to-business products or services you'll offer terms like pay on delivery, pay on results, or pay on completion.

19) FREE INITIAL REPORT OR CONSULTATION

This offer will help make your customers feel comfortable together with your services, once they work with you for an hour approximately , their fears about whether you recognize their stuff and whether they’d be ready to get on with you'll be laid to rest.

20) PRICE MATCH

In recent times companies like ASDA have adopted this offer due to the economic climate. It basically persuades customers because the corporate says ‘if you discover an equivalent product cheaper anywhere we'll pay the difference’. Companies who sell low priced goods can often use this because there aren’t many companies out there who can beat them for price.

So there you've got it, 20 fantastic special offer ideas which will assist you beat your competitors.

Keep in mind always that – Sometimes you've got to offer a touch , to require a lot .